Amar Bail

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Azme Alishan

Posted by Haris Gulzar on July 8, 2010

Most of you would have definitely come across this campaign of Azme Alishan about celebrating the real identity and culture and values that Pakistan has. The ads show an uncle hitting a young lad’s car and that young man, instead of flaming up, just tolerates it and asks if that uncle got hurt, An aunty caring for an older aunty and not letting her go through the torture of riding in a bus, a young man who initially looked as if he’s following someone for pick pocketing or something ended up returning the wallet of the person he was following and so on…

But is it actually practical? I mean, the state Pakistan is in, where the gap between the poor and the rich gets bigger by the day, where people find it easier to jump in front of a train than to strive for food, where abusive words are just so fluent on everyone’s mouth that out of every 10 words a person speaks on average, 3 are at least meant to express the anger a person has within. Even if we talk about rich and supposedly educated people, we see the traffic jams daily, something that can easily be avoided if the drivers keep themselves disciplined enough. Just yesterday, I got badly stuck in a traffic jam which started because of a murder, the FIR of which wasn’t being lodged. The relatives of the murdered came out on streets and threw stones on passing cars for which the police had to divert the traffic, resulting in a jam. Now doesn’t this very example have multiple hidden Azm’s in it. First of all the murder shouldn’t have happened, for whatever the reason. Secondly, the police should have been active and should have done the needful, thirdly the protestors shouldn’t have adopted this way of protesting, and fourthly, the driving discipline should have been maintained to avoid the traffic jam.

But I like the idea actually. It is a start at least. A start to something that has no end. This might not be practical, this might not make the difference as it is expected to, but again, it is a step forward. We all can definitely add to the list of Azm’s and stick to them. We can at least make it practical for ourselves. We can at least have an azm of making the azme alishan as alishan as possible…

20 Responses to “Azme Alishan”

  1. Leena S. said

    sad state it is but we cant give up, can we? we can at least try to do wat we think is morally correct and good for our country. and you are right, its a start and even if each one of us can do tiny bits, we mite actually end up doing something good for the country and ultimately for ourselves

  2. @Leens S: True. As they say, qatra qatra banay samandar… We have to first correct ourselves…

  3. […] This cup of tea was served by: Amar Bail […]

  4. I have seen this on TV and I am trying to make my country better by “saving water”

  5. In fact I like both entries. Yours and http://teabreak.pk/azme-alishan-267/38221/

  6. P.S Although they are the same but I love both🙂

  7. PS.😛

  8. Sana said

    But are there any practical workshops being held under the banner?? or is it just to the point of broadcasting advertises??

  9. Leena S said

    here’s an interesting post: http://pakistaniat.com/2010/07/08/look-whos-promoting-pakistan-in-singapore/

  10. @Qasim: Thats nicely pointed out… Saving water is definitely the need of the hour. And you’re a useful person in terms of increasing comment count on posts😛. Thank you for liking the post🙂.

    @Sana: Not sure if there are. And yes, this campaign needs workshops as well otherwises only ads probably wont do much benefit…

    @Leena S: That’s interesting. I probably wouldn’t have noticed it there. Felt good to read that🙂. Thank you for sharing…

  11. Yasser said

    to be frank with you it’s not practical haris, i can feel what you and other drivers must had gone through when people started throwing stones, I’ve encountered this deadly situation also when Ms bhutto was arriving in Karachi before 18th October 2007, terrible time it was with young and old lads of Lyari, interior Sindh and other areas coming out with big dandas and doing traffic jam on every street,(this is one of many example though). The only solution for Pakistan i see is a promotion and implication of education emergency because in my opinion majority of our people won’t understand the advertisement of Azme alishan, though it’s a good start coz at same time we somehow need to educate our already educated😀

    Nice post🙂

  12. Raza said

    …..With all due respect…..I see it as a futile effort……Nothing more than a new tune which will fade away with time…..Many such initiatives have been taken up by NGOs in the past….but the same problems still persist…. multiplying day by day…..Unless Shared Values are inculcated in every citizen, esp the law enforcement agencies and our so called political and the guilty ones are made to pay punitive damages…..the future holds no good…. i presume.

  13. razaidi said

    …..With all due respect…..I see it as a futile effort……Nothing more than a new tune which will fade away with time…..Many such initiatives have been taken up by NGOs in the past….but the same problems still persist…. multiplying day by day…..Unless Shared Values are inculcated in every citizen, esp the law enforcement agencies and our so called political leaders and the guilty ones are made to pay punitive damages…..the future holds no good…. i presume.

  14. Qasim said

    It is always great to see you in action🙂

  15. @Yasser: I agree with you said. This campaign might not be possible on a combined level, but isn’t it possible on an individual level? What if you keep your calm in such traffic jams, what if you behave normally, making an example for others. Won’t it make any difference? I’m not sure really…

    @Raza: Yeah we’ve definitely seen many such attempts fail, but how many of us have actually owned those attempts? Again, I’m not sure myself if this will work out or not, but the question is, do we really want it to work? Are we sincere enough to make this campaign work?

    @Qasim: What exactly do you mean by ‘action’ here😛😀. Thank you…

  16. AK said

    I’ve seen this campaign on TV and decided to take a look at their website (www.azmealishan.com). It seems to suggest that lots of real activities have already taken place, including some student workshops hosted by Faisal Qureshi and a drive to clean up the streets of Lahore. A posting on their blog suggests that more of these will be held later in the year. No details though. Guess we’ll have to check back!

    They are also doing an interesting online activity these days, where you can post images, stories, videos etc to tell your story of Pakistan. So it does seem that this initiative is pretty active and not just another advertising campaign.

    As Leena S says, it’s a start isn’t it? And if those of us who love this country are prepared to stand up and be counted then we might just be able to do something about this situation we find ourselves in.

  17. Umer Toor said

    I would repeat here what I say to many people on this issue. I believe, in light of topic you’re discussing, we can have a penetrating insight into our situation in light of what a past scholar-historian of Islam said.

    Imam Makradmi (?) studied almost all dynasties of Egypt and concluded that if you saw following three things in a culture – it’s time to say its janaza then, four takbirat:

    1. Widespread corruption (rishwah)

    2. High real-estate prices

    3. Depreciation or de-valuing of currency (it is directly related, according to him, to the erosion of morals and values in a society).

    In American culture, says Hamza Yusuf who talked about this research, last 2 factors are fulfilled. But in Pakistan all 3 are to be witnessed. To deny its evidence and the conclusion, that now is the time for the janaza of Pakistani culture, is like denying sun and earth.

    There is little need for a statistical and analytical study to be published in a top research journal to show, ‘prove’ these factors given by the scholar, after all he arrived at these conclusion in light of very concrete evidence.

  18. @AK: True and I totally agree. It is for us to take this campaign forward, but what I meant was, is it practical to implement it nationwide? Good to know that such activities are already taking place but what about the rural Pakistan that actually needs such activities. But yes, This is a start at least. The first step to something we can hope turns out good Insha-Allah. And welcome to Amar Bail, do keep visiting my blog🙂

    @Umer Toor: Actually, Pakistan definitely is passing through a stage where the 3 things you mentioned can be witnessed, but I don’t exactly understand the point where you mention that it is about time we say Janazah of Pakistan. And obviously, these things can be openly observed and do not need any proof through any statistical research etc, but as others mentioned above, some positive work is still going on and people are engaging themselves in bringing about a change. Though as I said earlier, I’m not too sure if this change can actually be brought at such a scale, but it is a start after all…

    Thank you for your comment. Do keep visiting my blog🙂

  19. Umer Toor said

    “but I don’t exactly understand the point where you mention that it is about time we say Janazah of Pakistan”

    Actually Imam M. made that point as conclusion to his historical study of nations/societies.

  20. Sher Zaman said

    We are not a nation, but yes a society which is mistaken about being a nation. We are always upfront in accusing politicians, but they are our representatives i.e. having the same set of ideas in their minds that we have.

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