Ethics and Business
Posted by Haris Gulzar on November 2, 2009
A lot many times when deciding about something, we only consider aspects that favor us, and overlook many things deliberately. Or maybe not deliberately, but the we tend to think only in one direction, one that we want to happen, one that we have already made up our mind about. Sometimes we do realize other aspects to things as well but somehow we try and justify the reason we have for what we think.
Recently I have been involved in doing a research about opening up a breakfast house where one of the potential target market is those students who bunk their classes and look for places where friends could sit and have something to eat and pass time. I mean we have been thinking about ways to market this breakfast house to these students. This is to say that we have been thinking about how to promote bunking classes :-P. And because this is a big market, specially for a breakfast house, there are all justifications in this world to market our product to these students. Is it an issue relating ethics?
Even if we dont discuss marketing this place to the college and university students, places like these definitely attract the young generation itself. The word spreads quickly, and even without us marketing the breakfast house, it probably would be known at least in the surroundings. A place like a breakfast house is definitely a good idea but is it ethical if any such place attracts people to skip their classes and come to these places? Is there any solution to this problem (if it really is a problem)?
This entry was posted on November 2, 2009 at 2:06 pm and is filed under English. Tagged: Social issues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.